"International growth strategy
is a marathon not a sprint."
-JOS SALDANA
Developing your Global Footprint
Going global sounds sexy and glamorous; new markets, fresh revenue streams, high returns on reinvestment and a revitalized product development.
Expanding your global footprint can be a strategic maneuver to develop even more opportunities, however, it must be thoroughly researched, planned and properly executed.
Are you ready to expand your restaurant internationally? SLDN develops a tailored Overseas Expansion Plan that includes the following non-negotiable elements:​​​
Non-Negotiables
Internal Audit
An internal audit will assess your internal variables like product offerings, service types, and ensure your overall brand is market-ready. These audits are multi-faceted, tailored and meant to shed light on the business' current strengths, growth areas, and differentiating value propositions.
Competitive Analysis
Vetting your business offerings and operations against industry benchmarks in the new market is imperative to understanding your true market potential. A thorough market analysis including market size and growth potential, consumer bases, market channel research, state of the economy, and more.
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Marketing Strategy
A localized marketing strategy including culturally sensitive brand positioning, diversified digital marketing channels, product and service delivery, marketing Key Performance Indicators (KPIs), marketing initiatives, and more.
Localized Plan
A specific project management plan outlining the demand and methods to build a sustainable local presence. A plan including hiring international employees and executives, finding local vendors, determining legal, regulatory, and tax statuses, and positioning a physical facility or base if necessary.
Deep Budget
Expanding internationally is not cheap. You must be prepared to commit six to twelve months of dedicated launch resources, as well as a minimum of three years of continual expansion support. These allocations must be in your overall business plan, with budget-based KPIs tracked monthly.
Timeline
A timeline with realistic, yet aggressive, commitment dates to map the entire expansion. A timeline directly aligned with your existing business initiatives and objectives.