"If you're not online then you're not communicating successfully with your customers."
Jos Saldana​
Go Online, its 2021
Digital Marketing is about building brand awareness using all available channels. Technology has changed the face of marketing dramatically over the past decade. Marketing your restaurant can't be done by only using archaic offline methods. Digital Marketing is the future and if you're not online, you're missing out on many opportunities. Being digital has become so important because consumers have access to infinite amounts of information at a time and place, which suits them. To keep you up to date, SLDN Management & Consulting has developed a Digital Marketing Kit especially for restaurant owners.
Digital Marketing Kit
Food Photography
Food photography is just one way that you can embrace the digital revolution. Thanks to the Millennial generation, the influx of food images on social media has ignited the resurgence of the food photography trend. Every time someone posts an image of food on social media, restaurants are open to the opinions and critiques of an audience that could reach the millions. The challenge here is to grab the interest of this potential audience. If you are serious about social media, then you must work on making your food look tempting and increase the cravings. Food photography must be part of your content strategy and should build around food shots. As part of the digital marketing kit we will provide you some food photography tips that will give your restaurant an opportunity for an amazing social media feed.
SEO Tips
You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool. SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. That´s why SEO must be integral part of a digital marketing strategy. Luckily it is both inexpensive and profitable. Our Digital Marketing Kit includes thirty-five SEO tips to approach the SEO components specifically for restaurants so that you can make the best of this tool.
Marketing Tips
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means meeting them where they are already spending time on the internet. Digital marketing encompasses all marketing efforts that use the internet. Using digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. However not all channels are suitable for all businesses and not all of your customers use the same digital channels. That is why we focus on the main channels for the restaurant industry, targeting your customer segment. Our Digital Marketing Kit includes twenty tips to inspire your digital marketing plan
Social Media Plan
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads. Even if you’re not actively involved in social media, other businesses are, including your competitors and most likely a significant proportion of your customers. So having a social media plan is not an option, it is a must for your restaurant's success. For your social media efforts to be worthwhile, you need a strategy and an execution plan. Many restaurant owners struggle with implementing an effective social media marketing strategy that drives sales. Our digital marketing kit empowers you with the tools and guidance to achieve an effective plan.
Digital Marketing Plan
A comprehensive, yet simple, digital marketing plan is the most essential tool for your online success. Developing a solid digital marketing plan will help you identify what makes your business unique and how to get your message out to your audience. To be truly effective, a digital marketing plan must include all of the necessary information and be practical in guiding your actions. To achieve this, you need to be sure of what kind of digital marketing tactics you should apply (or avoid) and why. Digital marketing tactics, are the specific actions you choose to take throughout your strategy to help you reach your end goal. SLDN created a guide with the information and templates that will help you define those tactics and the actions required to implement them.
Content Metrics
Now that you have a digital marketing plan, how can you measure it's success? You’re probably thinking: leads and sales. But a successful digital marketing campaign can be determined by much more than just those types of conversions. To be sure, there are literally hundreds of numbers, statistics and analytical combinations you could track to give you insight into your marketing efforts and customer behavior. More importantly, not every metric is relevant to your marketing plan. There are a few key metrics that are universally applicable to judging your digital marketing success. Our plan includes a metrics spreadsheet that will let you measure the effectiveness and success of your new Digital Marketing Plan.