"Branding is what people say about you when you're not in the room."
Jeff Bezos
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Communicate with the world
A brand identity is how a brand communicates with the world. It´s how a brand differentiates itself and creates an experience that connects with your audience on an emotional level.
Effective Brand Identity
Brand identity is the external expression of a brand. It is the ultimate manifestation of how a brand looks, feels, sounds, tastes and smells. A strong brand identity has become crucial for businesses to differentiate themselves from their competitors. A strong brand identity should be made up of what your brand says, what your values are, how you communicate to your employees and how you communicate to your customers. An effective brand identity will make people feel something when they engage with your brand. It´s is the personality of your business.
Our brand identity development process will culminate in a Brand Manual of your business. We will deliver a unique brand DNA of your business, one that will connect with the minds and hearts of those who interact with it.
Your Brand DNA
Brand Heart
Your brand purpose, vision, mission and values comprise your brand heart. Who do you want your brand to be? Your Brand Heart holds your basic set of beliefs that influence everything you do. These principles become a potent force that can support or sabotage your business strategy.
Brand Essence
A brand essence consists of your brand's personality, voice, and tone. These elements define the expression of who you are. Identifying these elements may seem intimidating, but it´s not. Your essence can't be manufactured, it must be organic and natural.
Brand Messaging
Brand messaging is the external communication of your company. There are many ways to talk about who you are, what you do, and why people should choose your brand over your competition. It is imperative to define your tagline, value proposition and messaging pillars, to ensure that your brand will communicate honestly, authentically and consistently.
Brand Visuals
The visual identity is the "face" of your brand: the logo, colors, typography and the other elements that will be a translation of your brand´s heart, essence and messaging.
Brand Fans
Who do your brand customers want to engage with? If your identity doesn´t resonate with them, it simply won't be effective.
Brand Elements
In the restaurant industry branding is just as important as the costumer's experience. Your brand must be represented by the food, service style and ambience, among other elements. Defining and exacting these individual elements will differentiate your brand.
